Product UI/UX Design Portfolio
A candid look at my experience, impact, and reflections as a UX/Product Designer
1. The Cost of Skipping Content Strategy
During the UP.com migration, content strategy was under-resourced. Migration scripts were prioritized, but content rewriting became a back-burner task, happening after design and build phases. As a result, many auto-migrated pages ended up less usable than their older versions.
Lesson:
Enterprise redesigns need dedicated content leadership upfront. Design-led content looks polished but often lacks clarity and usability. Embedding content strategy earlier would have saved time, rework, and improved overall UX.
2. The Governance Gap
Several site changes and feature requests bypassed UX validation going from stakeholder approval straight to development and contractor execution. Often, UX was asked to “review after the fact,” revealing usability issues that were harder to correct once paid for and built.
Lesson:
Strong UX governance isn’t about gatekeeping it’s about creating a clear, collaborative pipeline where UX pre-validates changes. Embedding this process earlier reduces technical debt and elevates quality.
3. Automation ≠ Instant UX Wins
Auto-migration scripts processed 10,000+ legacy pages using a limited template set. While efficient at scale, this introduced design regressions on many pages. broken layouts, mismatched hierarchy, and inconsistent styling.
Lesson:
Automation is a tool, not a solution. UX review and QA are critical even in automated workflows. Migrating “as is” without thoughtful UX oversight can degrade user experience, even when technical migration succeeds.
A few highlights:
Stakeholder Feedback
“Kudos Lisha for going above and beyond. It is great to hear how positively your contributions have impacted the UPRR initiatives.”
— Program Leadership
“Lisha has been a huge asset to the redesign project and UX team. Her Figma design skills are top notch, allowing her to design on the fly so teams can see their new pages take shape. This has saved considerable time and created good will with key stakeholders.”
— Senior Manager, UP.com
“She’s super quick and talented — her consulting is helping teams envision content changes more effectively.”
— Business Stakeholder
“Lisha has been our UX go-to on the UP.com project since November. She delivered quick mockups overnight to help leadership discussions and is helping us simplify complex website flows.”
— General Director, Enterprise Systems
“Lisha really has been doing a fantastic job. I’ve shared feedback with leadership as well.”
— Senior Manager, UX
“It helped us tell the right story to the customer and will get the outcome we need.”
— AVP, Enterprise Systems & Commercial Tech
Throughout the project, my work in UX governance, component QA, and content hierarchy was repeatedly recognized by internal leadership. I was frequently asked to lead reviews, advise on SEO strategy, and help validate external contractor work.
Trusted Roles & Impact Areas
No two days are exactly the same, and that’s part of what keeps this work interesting.
Here’s a look at what a typical day might involve:
Start the day reviewing any new Jira tickets or Slack updates from stakeholders or contractors
Join a morning sync with internal teams (UX, Content, IT) to align on priorities
Review Figma updates or QA component builds from Globant, flag inconsistencies or UX gaps
Respond to stakeholder questions about navigation structure, content hierarchy, or SEO best practices
Lead a working session with content and dev teams to refine templates or review page-level UX
Conduct heuristic reviews of newly migrated pages, documenting what’s working and what needs refinement
Write or update governance specs for components (icons, spacing, headings, interactions)
Meet 1:1 with content team members to align on UX-driven content priorities
Present UX recommendations to leadership or SMEs, ensuring buy-in before changes go to dev
Provide UX validation for in-progress contractor work (Figma or staging review)
Analyze Quantum Metrics data to assess user behavior on newly launched pages
Draft updates for UX governance documentation and process guides
In between, there’s always informal collaboration:
Coaching internal team members on UX best practices
Helping non-UX stakeholders understand the tradeoffs behind UX decisions
Advocating for a more mature UX governance process
Constantly learning, large-scale enterprise UX always presents new challenges
Reflection:
What I enjoy most about this role is that it’s not just about delivering wireframes or visual polish. It’s about shaping process, improving systems, and helping an organization evolve its understanding of UX.
Some days are design-heavy. Some are governance-driven. Some are purely about communication.
That’s exactly what makes this work rewarding.